Illustration & publishing
Editorial illustration, book and magazine design, covers, comics and publication layout.
Hugo Pouca Roupa da Silva · Dublin
Drawn worlds.
Considered design.
How I can help
From the first drawing to the finished page, screen or moving image.
Let’s talk about your project ↗Editorial illustration, book and magazine design, covers, comics and publication layout.
Visual identities, campaign artwork, posters and social content.
Motion graphics, animation and product design, from user journeys to interface prototypes.
Clear, responsive websites that bring your work, brand and content together.
Digital and creative marketing: content planning, campaign design, social media assets and brand communication.
Helping creative teams adopt AI responsibly, with workflows that account for regulations, respect copyright and licensing, and keep people in control.






Selected work · 18 projects
Books, images and identities shaped around a clear idea.

Illustration · Editorial
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Illustration · Book concept
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Illustration · Editorial · Sequential art
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Brand · Illustration · Web
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Campaign · Illustration · Motion
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Motion · Illustration
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Product · UI/UX · Motion
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Product · UI/UX
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Brand · Web · Motion
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Web · Brand
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Campaign · Poster
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Editorial · Publishing
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Graphic Design · Editorial
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Graphic Design · Editorial
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Graphic Design · Editorial
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Motion · Brand
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Illustration · Personal work
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UI/UX · Web
↗Animation & motion
Drawn films, title sequences and ideas brought to life.
Digital work, in your hands
A closer look at the interfaces behind the projects.
Desktop experience
Explore a video annotation interface, from live review to recorded video and camera screens.
A walkthrough of my original interface screens. Small circles mark the interactive controls. Use the design or choose a screen below.
Read the project story ↗
Live review · 1 / 3
An interactive portfolio experience
Play a short illustrated mystery. Walk the woodland trail, enter a vintage cabin studio and inspect the objects left behind. Tune an old television into my films, explore the bookshelf, hidden grotto and crystal trail, solve five puzzles and collect the work in your field journal.
Play the woodland portfolio ↗Profile
I’m Hugo Pouca Roupa da Silva, also known professionally as Hugo Silva, a Portuguese designer and illustrator based in Dublin, Ireland. My work connects product/UI/UX and web design with graphic and brand design, editorial and book design, motion and digital communication. My Postgraduate Diploma studies in Digital Marketing Practice at South East Technological University inform my audience-focused content and campaign work. I’m open to design opportunities across Ireland, the EU and remotely.
Editorial delivery at LeiGo Editora.
The selected work on this website, grouped by primary discipline.
Project mix counts each project once. Many combine several disciplines.